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A necessity for survival

Lawyers are beginning to realise the potential of social media to market their services, build connections with other lawyers and potential clients, or gather and share information about the law and practice.

So the question now is not whether law firms can engage with social media, but how?


The days where one might rely on word of mouth or simply choose a local firm of solicitors are long gone. Clients now have access to a wealth of information online that makes choosing a reputable
solicitor a much more competitive matter.

Due to changes within the legal profession, including the legal aid reforms and new rules on commission-based referral schemes, solicitors are keen to improve their online presence and drive
new business enquiries through their website.

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